Luca Fuchs is a graduate of the Advanced Sales Management and Intelligence master's programme and wrote his master's thesis in collaboration with Liebherr-Hydraulikbagger GmbH. He focussed on the question of how two two-way machines can be established as efficiently and successfully as possible on the US market. The core of the thesis is the development of a market launch strategy based on an established method. The results clearly show that the US market has great potential for Liebherr-Hydraulikbagger GmbH.
Congratulations from supervisor Prof Dr Alexander Kracklauer
"Luca Fuchs has demonstrated an impressive combination of scientific depth and practical relevance in his master's thesis. His analysis of the market launch of road-rail excavators on the American market is not only theoretically sound, but also offers valuable strategic approaches for practical application. The award of the Bavarian Culture Prize is a well-deserved recognition of his outstanding achievements. Congratulations!"
Luca Fuchs on the award
"I feel very honoured to have received the Bavarian Culture Prize for my Master's thesis. It's nice to know that my work is valued and that I can make a positive contribution. I would like to thank the team at Liebherr-Hydraulikbagger GmbH for their support and would especially like to thank Prof Dr Alexander Kracklauer for his excellent supervision of my master's thesis."
Valuable impulses for the reality of today and tomorrow
In addition to Luca Fuchs, 32 other graduates and doctoral students from Bavarian colleges, art colleges and universities received the prize in the science category.The Bavarian Minister of Science and the Arts, Markus Blume, emphasised: "Science and art are closely linked - they are the lifeblood of a liberal society. It is right and important that we honour young talents from our universities for their ideas and courage in the science category of the Bavarian Culture Prize. The award winners revitalise our science location with their spirit for the future. This shows that our universities are real hotbeds of talent and innovation. I wish all the graduates the very best for their future careers. Keep up the good work - you are the future of our country!"
A stage for science and art in Bavaria
Presenter Nina Sonnenberg hosted the varied evening. In addition to the award ceremony, the programme included panel discussions on innovative topics as well as live performances, including by soprano Golda Schultz and the band Münchener Freiheit.
Award with prize money and statue
Bayernwerk has been awarding the Bavarian Culture Prize in partnership with the Bavarian State Ministry of Science and the Arts since 2005. The prizes in the art category are endowed with 10,000 euros each, the science prize with 3,000 euros each. In addition to the prize money, all prize winners receive the bronze statue "Gedankenblitz".
If you missed the programme, you can watch it afterwards at https://bayernwerk-live.de/kulturpreis-bayern/ (opens in a new window).
