Guest Lec­ture by HNU Pro­fessor Mario Pfannstiel in Es­to­nia

28.05.2024 | TEACHING

In late May, Prof. Dr. Mario Pfannstiel from the Faculty of Health Management at Neu-Ulm University (HNU) traveled to Pärnu, Estonia, to deliver a lecture on 'Designing Tomorrow's Healthcare Service and Patient Experience' at the University of Tartu's Pärnu College.

On May 28th, Prof. Pfannstiel delivered a lecture at the University of Tartu's Pärnu College in Pärnu, targeting students enrolled in the Master's program in Wellness and Spa Service Design and Management. In addition to students from the Master's program in Wellness and Spa Service Design and Management, employees of the college and local healthcare professionals also took part. Participants gained valuable insights into what new services are being developed for patients and how they can be actively involved in the design and delivery of these healthcare services.

Prof. Dr. Pfannstiel also took the opportunity to visit Pärnu Hospital to learn about progress and current trends in the design and development of hospital services. He gained an impression of the structure and progress of the Rehabilitation and Wellbeing Center as well as the Psychiatric Clinic, Social Services and the Patient Advisory Board. He had the opportunity to view successful projects for quality assurance and improving patient satisfaction, which are increasingly seen as crucial factors for modern healthcare facilities.

Estonia is considered one of the leading countries in terms of digitalization in the healthcare sector. The introduction of e-health solutions has enabled considerable progress to be made there.

Collaboration with Pärnu College

The cooperation with the University of Tartu and Pärnu College, as well as the Faculty of Health Management, has been in place for five years, particularly in the field of Service Design and Management in Healthcare. Towards the end of the year, a book chapter titled 'Co-creation as a service design tool for improving hospital services: The example of Pärnu Hospital's Patient Advisory Council, Estonia', authored by Margrit Kärp and Prof. Dr. Heli Tooman, will be published in the book 'Service Design, Creativity, and Innovation in Healthcare', edited by Prof. Pfannstiel and published by Springer.

Contact Person

Prof. Dr. Mario A. Pfannstiel (opens in a new window) is a Professor of Healthcare Management at HNU's Faculty of Health Management.