Teaching
PRACTICAL AND APPLICATION-ORIENTED
The Competence Center includes the chairs of Sales and Marketing (Professor Dr. Alexander H. Kracklauer), Strategic Market Intelligence (Professor Dr. Sascha Fabian) and Law (Professor Christian Langbein and Professor Dr. Kai-Thorsten Zwecker). Students are provided with comprehensive knowledge for management tasks and research activities.
The focus of the university education is on early networking of students and graduates with potential employers, practice-oriented teaching and applied research projects.
A SELECTION OF (FORMER) STUDENTS OF THE COMPETENCE CENTRE WITH AWARDS AND SCHOLARSHIPS:
DAAD-Preis: Deutscher Akademischer Austauschdienst:
Frau Eleonora Petrova (2016)
Deutschlandstipendium:
Herr Thomas Kratzer (2015)
Hochschulpreis der schwäbischen Wirtschaft - IHK Schwaben:
Frau Nicole Ganzenmüller (2017), Frau Sabrina Fähnle (2012) und Frau Nina Julia Pfau (2011)
Kulturpreis Bayern:
Frau Natalie Falkenstein (2016)
Studienstiftung des Deutschen Volkes:
Frau Jessica Fischer
WiWi-Talents Programm:
Herr Markus Fransewitz (2017)
SO SAY OUR GRADUATES...
"Seeing the world through the eyes of the customer, controlling products from the initial idea, through development, to marketing and sales are points that accompany a product manager every day. This requires not only theoretical knowledge, but also motivation, flexibility and a sense of responsibility. These are all competencies that are taught in a practical way by the focus on International Brand & Sales Management. In concept seminars, teams work under time pressure not only to develop concepts, but also to defend them in a committee of practice partners and professors. This experience in the areas of market research, sales strategies and branding has made my entry into working life easier and helps me every day".
Stefanie Nusser, Paul Hartmann AG - Product Manager, Global Product Marketing Conventional Wound Care, Master's degree in International Brand and Sales Management from Neu-Ulm University of Applied Sciences
"Marketing and sales are real sciences, only practice, practice, practice can help. This practical orientation characterizes the focus "Strategic Sales Management". One example of this is the concept seminar: the opportunity to stand in front of decision makers from Procter & Gamble or Gardena and prove yourself with your own concept is a unique opportunity. The content of the course and the practical relevance in the focus area have helped me professionally to be where I am today."
Jürgen Frank, Wanzl Metallwarenfabrik GmbH - Head of Marketing & Product Management, graduate in Strategic Sales Management at the Neu-Ulm University of Applied Sciences
WHERE DO OUR GRADUATES WORK TODAY?
