More alumni statements...
"In addition to the excellent cooperation with the entire team of the competence center, I appreciate the
Knowledge transfer between the university and ZEISS: "Fresh ideas from committed students are inspiring for us; at the same time, the students gain valuable insights into practice and can establish contacts with their potential future employers.
Judith Walter, Carl Zeiss AG - Project Manager - Corporate Brand and Communications, Master's graduate in International Brand and Sales Management at the Neu-Ulm University of Applied Sciences
"The focus on International Brand and Sales Management was the main decision criterion for me to complete my Master's degree at the Neu-Ulm University of Applied Sciences. The promise of practice-oriented teaching was fulfilled one hundred percent and exceeded by exciting cooperation projects with renowned companies such as Red Bull. The courses covered the latest topics from science and practice, such as Touch Point Management or Content Marketing, which were taught by excellent professors and guest speakers. Only by developing innovative concepts did I learn to think out of the box. This combination of practical experience and scientific competence enabled me to quickly find a job with a consulting firm of a globally operating automotive group.
Kristin Schönfelder, Junior Consultant for International Rollout Projects at Mercedes-Benz Consulting GmbH, Master's graduate in International Brand and Sales Management at the Neu-Ulm University of Applied Sciences
"Thinking and acting in interdisciplinary contexts, often understanding different perspectives of other areas and jointly generating sustainable added value for all those involved is a challenging task. All this can only be achieved through a high degree of willingness to learn, flexibility, motivation and decision-making competence. The Master of Advanced Management and in particular the focus on International Brand & Sales Management enabled me to acquire and further develop these core competencies through sound theoretical knowledge, practical applications in challenging conceptual seminars and the close and frequent professional exchange with professors.
Johannes Betz, Volkswagen AG - Strategy and Market Intelligence, Master's graduate in International Brand and Sales Management at the Neu-Ulm University of Applied Sciences
"When choosing my course of study, it was important for me to find the right focus and to have a high practical component. This was the case with the Advanced Management Master's programme.
The English-language focus International Brand and Sales Management is the ideal preparation for the work in Marketing & Sales afterwards: the combination of relevant specialist areas provided a very broad and sound theoretical basis. At the same time, this knowledge is applied and deepened in practice-oriented projects and seminars in cooperation with leading international companies. It was a great challenge to deal with these tasks and demands during my studies. Thus the focus offers an unbeatable combination of the latest scientific standards and a high practical relevance and was therefore very valuable for our own personal and professional development.".
Felix Vetter, Trainee Sales and Marketing at Kneipp GmbH, Master's graduate in International Brand and Sales Management at the Neu-Ulm University of Applied Sciences
"The studies at the Neu-Ulm University of Applied Sciences and in particular the focus I chose 'Strategic Sales Management' including my diploma thesis in this subject have given me professional advantages in the free economy. Of course I also enjoyed it. The knowledge I acquired at the university and my enjoyment of this subject helped me to get my job and my position at Microsoft today. Above all, the high practical relevance of the course and the direct contact to companies within the scope of study projects have supported me in fulfilling the requirements of my current job".
Carolin Ilgner, Account Managerin Microsoft Deutschland GmbH, Graduate of the focus on strategic sales management at the Neu-Ulm University of Applied Sciences
"I have successfully completed the three-year MBA study at the Neu-Ulm University of Applied Sciences with the master thesis under Prof. Kracklauer. I have already been promoted twice at my first employer, from Key Account Manager to Sales and Marketing Manager Europe, then I became Managing Director. Today I am the managing director of a company with over 4000 employees. The MBA has definitely opened some doors for me to be considered as a possible candidate for this position at all."
Bernd Renzhofer, Geschäftsführer Wanzl Metallwarenfabrik GmbH, MBA graduate of the MBA "Business Administration" at the Neu-Ulm University of Applied Sciences
