Growth and Sales Strategy

The competence centre is the only academic institute in Germany that combines the strategic development of sales organizations and brands with qualitative and quantitative market research as well as expertise in sales and trademark law. Special emphasis is placed on the following areas: Employer Branding, Good Brand, digitalization of sales and price management.

Cooperations of the competence centre with companies, chambers, associations and educational institutions take place on a regional and supra-regional level.      

The leading professors of the competence centre have many years of experience in consulting companies and pursue a close connection between science and business.