Artificial Intelligence in the Sales sector

The aim of this project is to develop a tool that uses Artificial Intelligence (AI) to make statements about the likelihood of an offer being accepted.

The sales department receives many inquiries from existing and new customers. Each offer requires intensive employee resources and therefore incurs costs. Together with a medium-sized company in the region, we are therefore investigating the factors that lead to the acceptance or rejection of offers and optimizing the preparation of offers based on this. The final decision on the offer is made by the responsible specialist employee.

As part of the project, we are looking at the scientific question of the extent to which modern artificial neural networks outperform traditional machine learning methods in this area of analysis. In this case, the Support Vector Machine algorithm delivers the best results.