Digital Enterprise Management (BSc)
Shaping the digital future together!
Would you like to shape the digital world with your own ideas?
Are you fascinated by the digital transformation in society and companies?
Do you want to design innovative apps and understand social media?
Then this is the right place for you.
In practical study projects, you will develop skills to comprehend, design and market intelligent solutions. Learning in groups is fun at the HNU and challenging content is easier to memorise. Our blended learning concepts enable you to learn flexibly. Studying with deepened practical experience is also possible with us. Our international university partners enable you to spend an integrated semester abroad in a country of your choice. The focus of our interdisciplinary programme is on your practice-oriented education in the areas of management, digitalisation and innovation.
Admission and application
Admission requirements
- At least an entrance qualification for higher education in universities of applied sciences in Bavaria
- For international applicants: German language skills on level B2
- The programme is approval-free
Application periods
Winter semester: 02.05. – 15.07.
The programme is only offered in the winter semester.
Application portal
Please use the application portal by the above deadlines to apply to this programme.
About the programme
Contents of the programme
The degree programme is divided into five content areas.
In the area of digital transformation, the effects of digitalisation on companies are dealt with above all: How can processes be digitalised? How can companies become agile? How can IT security be guaranteed? You will also look at how new technologies and media can be used to shape our economy and our society.
In the area of management, you will learn all the relevant basics to understand companies and their business management decisions: How do companies work? What do I have to consider in business and IT law? What skills do I need for international projects? What is the best way to negotiate? You will also be able to combine leadership and ethics in times of digitalisation.
In the area of IT, you will learn how to use, optimise and evaluate IT solutions or even develop these solutions yourself. In project teams and in practice-oriented case studies, you will develop databases and apps together with your fellow students. You will learn agile project management, object-oriented programming and software engineering methods.
In the area of soft skills and languages, you will learn interdisciplinary competences: How do I optimise my self-management? What is important in team management? How do I present myself convincingly? You will also learn practical business English: How do I speak, negotiate or present in business meetings?
In the area of interdisciplinary methods, you will learn how to write scientific papers. The integrated practical semester is also included here.
From the 5th semester onwards, you can choose two individual specialisations. You can choose from Industry 4.0, Big Data or Digital Business Transformation, for example. You can also take individual compulsory electives, e.g. additional languages. In addition, you have access to the entire range of courses offered by the Virtual University of Bavaria.
Structure of the programme
1st semester
- Digital Enterprise 1: Digitisation and Information Systems
- Management 1: Business Decisions
- Applied Statistics and Mathematics
- Business English 1: Understanding and Questioning Information
- Project on object-oriented programming
- Design and use of databases
2nd semester
- Digital Enterprise 2: Digitisation of business processes
- Management 2: Business areas and sectors
- Self and team management
- Business English 2: Presenting and Analysing Data
- Case studies in object-oriented design
- Business Intelligence
3rd semester
- Digital Enterprise 3: Information Security
- Management 3: Business and IT Law
- Software Engineering and Cooperative Project Management
- Software Engineering Project: Practical Application of Theory
- Orientation: Focal points and practical semester
4th semester
- Practical semester
- Bootcamp: Completion of practical semester
5th semester
- Digital Enterprise 4: Business Information Systems
- Management 4: Sales, Negotiations and Intercultural Management
- Scientific Work and Research Methods
- Focus 1
6th semester
- Digital Enterprise 5: Future Technologies and Media
- Management 5: Digital Leadership and Business Ethics
- Seminar paper
- Focus 2
7th semester
- Elective subjects
- Bachelor thesis
- Bachelor Seminar
Selection of focal points
In the DEM degree programme, all students have the opportunity to choose two specialisations according to their own preferences and interests. There are a total of eight concentrations to choose from, each of which includes three lecture modules.
Digital Business Transformation
This focus is suitable for all "doers" who want to actively shape future changes and take on a leading role in the upcoming "change" tasks in companies and other organisations, or who want to implement their own ideas until they are ready for the market.
Game Development and Gamification
The games industry occupies a special position in the German entrepreneurial landscape, which essentially distinguishes it from other branches of industry. In this focus area, these special features and unique selling points are to be identified and made tangible in an exemplary manner.
Big Data
Social media postings or audio and video recordings generate large unstructured amounts of data: "Big Data". In this focus, the focus is on the storage, analysis and evaluation of the data, the required platforms and tools for productive models as well as a basic understanding of algorithms and their runtimes.
Game Innovation, Marketing and Analytics
Game developers face numerous challenges: How do I strategically position and establish a game company in the local and global market and how can I best promote and distribute game products with their own brand identity? These challenges are addressed in this focus.
Industry 4.0
This focus deals with aspects of Industry 4.0 such as logistics processes, production and product life cycle management. These aspects are not only discussed, but also deepened through practical exercises and project tasks.
Predictive Models (not together with Artificial Intelligence and Mobility).
This focus is on the formation of AI models (Artificial Intelligence), in particular learning from speech processing data and deep artificial neural networks.
Processes in the Automotive Industry
The automotive industry has been one of the most innovative industries in the world for years. But what exactly is behind it? In this focus area, the processes in the automotive industry are addressed with a focus on product creation, sales and distribution as well as after-sales service.
Artificial Intelligence and Mobility (not together with Predictive Models)
How do driver assistance systems actually work? In this focus, the focus is on the formation of AI models. Particularly important is learning from data, the use of deep artificial neural networks and the development of intelligent driving assistance systems.
Career perspectives
Job examples for the DEM degree programme are:
- IT project manager for digital transformation projects
- Application developer for business information systems
- Trainer for software
- Sales representative for hardware/software and IT services
- IT Consultant
- Business Development Manager
- Digital Transformation Manager
- Business Process Manager
In addition, you also have the opportunity to study even further, the course qualifies you for an academic career within the framework of a Master's programme.
Internships and stays abroad
Practical teaching and practical semester
In addition to basic principles and methodological knowledge, the courses deal with concrete problems from professional practice and develop solutions. Already in the first semesters, students learn business management concepts and software solutions on the basis of projects. Practical exercises and case studies are used extensively in the programme to optimally prepare students for their future professional life. In addition, qualified lecturers and guest lecturers from professional practice impart valuable knowledge to the students. The fourth semester is also a compulsory practical semester. Here, students work in a company for the entire semester and can put into practice what they have learned so far. This also offers the opportunity to make initial contacts for starting a career.
In addition, it is possible to study Digital Enterprise Management with in-depth practice. This allows students to supplement their regular Bachelor's degree programme with regular practical phases in a company. Further information can be found here. If you have any questions about the study programme with in-depth practical experience, please contact Prof. Dr. Oliver Grieble.
Stays abroad and international orientation of the degree programme
From the third semester onwards, students can go abroad, e.g. for a semester abroad. It is also possible to do an internship or a Bachelor's thesis abroad. Students are supported in this by the International Office at HNU. Would you like to be ideally prepared for an international career during your studies? In the compulsory modules, DEM students acquire skills in Business English and negotiation in an international context. On the other hand, in addition to English, they can choose from numerous languages (Chinese, Spanish, Japanese, French, Italian) as optional subjects.
Programme language
The teaching language in this degree programme is German and English.
Contributions and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Contact
All study documents
Module handbooks
Study and examination regulations
- Studien- und Prüfungsordnung DEM (ab 01.03.2024)
(opens in a new window)Studien- und Prüfungsordnung (vom 24.07.2021 in der Fassung vom 05.02.2024) - Studien- und Prüfungsordnung DEM (28.07.2023 -29.02.2024)
(opens in a new window)Studien- und Prüfungsordnung (vom 24.07.2021 in der Fassung vom 18.07.2023) - Study and Examination Regulations (dated 24.07.2021 as amended on 28.03.2023)
(opens in a new window)Studien- und Prüfungsordnung (vom 24.07.2021 in der Fassung vom 28.03.2023) - Study and Examination Regulations (dated 24.07.2021 as amended on 28.04.2022) (DE)
(opens in a new window)Studien- und Prüfungsordnung ( vom 24.07.2021 in der Fassung vom 28.04.2022) - Study and Examination Regulations (dated 24.07.2021 valid from the beginning of WS 2021/22)
(opens in a new window)Studien- und Prüfungsordnung (vom 24.07.2021, gültig ab Studienbeginn WS 2021/22) - Kurzuebersicht_DEM.pdf
(opens in a new window)
General study and examination regulations
Also of interest:
Voices about the degree programme
The industrial engineering/logistics degree programme is very up-to-date. In addition to logistics, topics such as production organisation, lean management and IT are also covered. Basic subjects from business and technology and learning a new language round off your education. I am currently writing my Bachelor's thesis and after 7 semesters I can now say that I would choose logistics again at any time.
