Information Management Automotive (BSc)
You don't want to leave the mobility of the future to others, but want to help shape it yourself?
- Do you enjoy innovative solutions and wonder whether you really always have to wait for the train and bus or "if there's a better way"?
- You think that, for example, accidents can be avoided in the future with artificial intelligence?
- You want to know what "Tesla does differently than Mercedes", whether you can make a profit with e-scooters and what the business models of the future are?
- You think cars and individual mobility are important for the future but you are thinking about if and how this can be realized in a sustainable and environmentally friendly way?
One answer to all these questions is the use of digital solutions. These improve the vehicles themselves with intelligent assistants and apps or help to provide mobility services such as bike or car sharing. But also the development, production or sales of the vehicles are becoming more and more digital and completely networked in the Internet of Things.
If you want to be a part of this, the degree programme offers you your chance! In practical study projects, you will develop skills to comprehend, design and market intelligent solutions. You will work in teams in our automotive lab to develop prototypes and models that actually drive. But you can also use blended learning concepts from the comfort of your own home. Or you can explore mobility with us on field trips.
Studying with in-depth practical experience is also possible with us. Our international partner universities also enable you to spend an integrated semester abroad in a country of your choice.
In summary, the degree programme is a practice-oriented, modern study of business informatics in one of the most exciting application areas of the future with many opportunities also for you.
Admission and application
Admission requirements
- At least advanced technical college entrance qualification (valid in Bavaria)
- For international applicants: German C1
- The programme is approval-free
Application period
Winter semester: 02.05. – 15.07.
The programme is only offered in the winter semester.
About the programme
Contents of the degree programme
The bachelor's program imparts specialist competencies in business informatics and combines them with practical approaches to solving problems in the automotive and mobility industry. During the bachelor's program, you will gain a holistic understanding of the players in the industry, the products and services, and the business and management processes. The focus is on current and upcoming challenges at mobility providers, IT and industry service providers, automotive manufacturers, suppliers and dealers.
You will learn how all these players and functions are supported in their work by information systems and how information technology makes products and services better or makes them possible in the first place. This will equip you to play an important role in the ongoing and future digitization of mobility.
Structure of the degree programme
In the first two semesters (basic studies) you will learn the basics of business and information technology and acquire an overview of the industry, products and services and their technical background.
1st semester
Business decisions
Automotive industry and technology
Applied statistics and mathematics
Information technology and data structures
Project on object-oriented programming
Business English 1: Understanding and Questioning Information
2nd semester
Product Creation
Corporate Planning and Control (ERP Project)
Business English 2: Presenting and Analyzing Data
Communication technology and systems
Design and use of databases
Digitalization of business processes
In semesters 3, 4 and 5 (major and specialization), you will expand your knowledge and develop competencies in methods and solutions in the core business processes of the industry through projects and case studies.
3rd Semester
Service management in aftersales
Production and quality management
Software engineering project - applying theory in practice
Software engineering and cooperative project management
Orientation: focus areas and practical semester
4th semester
Product Lifecycle Management and PLM Systems
Supply Chain Management
Scientific work and research methods
Emphasis 1
5th semester
Sales, Branding and Design
International Business Negotiations
Seminar paper
Emphasis 2
In the 4th and 5th semester you have the possibility to choose two out of six specialization options in order to set your personal focus:
Emphasis (specialization options)
Mobility Megatrends
Entrepreneurship in Mobility
Artificial Intelligence and Mobility
Data Privacy and Ethical Leadership
Predictive Models
Performance Management
Between the fourth and sixth semester you can flexibly plan your practical study semester. Preferably, you will find a position with companies in the industry.
The degree programme is completed with a bachelor thesis and an associated seminar, which is often based on a practical problem and is worked on with a practice partner. In addition, you have the opportunity to choose elective subjects or excursions from the university's range of courses according to your preferences.
Special features
Double Degree IMA
You want to study abroad without losing time? Really, with a second university degree?
Then IMA is the right choice for you! The program offers you the opportunity to go to the Oulu University of Applied Sciences (OAMK) in Finland in your second year and study "Information Technology Engineering" in English for a good year full-time. In return, you will receive a second, additional bachelor's degree in engineering (B.Eng.) from OAMK afterwards, which will make your international experience and your additional engineering qualification clearly visible to any employer. Best of all, the year in Oulu is fully recognized in IMA, so you don't have to study longer overall!
Excursions
We offer exciting field trips as electives to explore mobility around the world as a real-world laboratory.
Practical Work
Practical work in our IMA lab allows you to acquire knowledge through application and your own experience individually and as part of a team from the very first semester.
Partner universities
You can study at many other partner universities abroad with the possibility of receiving credit for your studies there.
Small groups and individual support
You will study in small groups as well as individual supervision with coaching from professors from day one.
Career perspectives
Opportunities and jobs for graduates
Mobility and the industry are currently undergoing major changes. This creates opportunities and jobs for graduates. Professionals who know what IT is used for what purposes and what makes good automotive IT applications or mobility apps stand out and how to create them are in high demand and in high demand. They decide where certain applications can make future mobility more attractive and production and business processes more efficient.
For example, the job exchange of the magazine Automobilwoche (jobs.automobilwoche.de) lists more than 60,000 job offers.
Graduates of the program are employed by automotive manufacturers, suppliers or dealers and service companies - for example in purchasing, logistics, sales or IT organization.
Thanks to your overarching process knowledge, you will also work as an internal or external consultant. The vehicle as an end product also contains information and communication technology. This is where your IMA knowledge and social skills are in demand as a project manager in joint projects with vehicle development.
Founding a start-up
It is also possible to found and market your own ideas yourself in the form of a start-up.
Possible fields of activity are, for example:
- Development and introduction of new mobility services and concepts
- Adaptation and introduction of electronic information systems
- Project management
- Consulting
- App development
- Evaluation and introduction of new technologies, e.g. artificial intelligence
- Business intelligence and data analysis
- Analysis and optimization of business processes
Internships and stays abroad
- Stays abroad are feasible from the 4th semester and are supported by our International Office.
- The mandatory internship can be scheduled flexibly between the 4th and 6th semester. An internship or a Bachelor thesis abroad are also possible.
Language of instruction
In the first three semesters German with simultaneous preparation for later English modules. In semesters 4 and 5 English and German depending on the chosen focus.
Contributions and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Contact
All study documents
Curriculums
- Studienplan (Studienbeginn ab SS 2025)
(opens in a new window) - Curriculum (from the beginning of the WS 2022/23) (DE)
(opens in a new window) - Studienplan (Studienbeginn WS 2019/20 bis SS 2022)
(opens in a new window) - Curriculum (from the WS 2016/17 until the SS 2019) (DE)
(opens in a new window) - Curriculum (from the WS 2012/13 to the SS 2017) (DE)
(opens in a new window)
Module handbooks
Study and examination regulations
- Studien- und Prüfungsordnung (ab 01.03.2025)
(opens in a new window)vom 24.07.2019 in der Fassung vom 23.10.2024 - Studien und Prüfungsordnung (01.03.2024 - 28.02.2025)
(opens in a new window)vom 24.07.2019 in der Fassung vom 05.02.2024 - Studien und Prüfungsordnung (28.07.2023 -29.02.2024)
(opens in a new window)vom 24.07.2019 in der Fassung vom 18.07.2023 - Study and Examination Regulations (dated 24.07.2019 as amended 28.03.2023)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 28.03.2023) - Study and Examination Regulations (dated 24.07.2019 as amended on 25.10.2022)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 25.10.2022) - Special study and examination regulations (version 28.04.2022) (DE)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 28.04.2022) - Studien- und Prüfungsordnung (WS19/20-WS21/22)
(opens in a new window)(vom 24.07.2019) - Special study and examination regulations (valid from winter semester 2019/20) (DE)
(opens in a new window) - Kurzuebersicht_IMA.pdf
(opens in a new window)