Media Centre
The media centre makes it possible to develop innovative presentation formats for different content, to produce them and to investigate in an iterative process how they are received by different target groups.
- Laboratory team
- Prof. Dr. Barbara Brandstetter
Ulrich Joachim
Stefan Rogg
- Main areas of research
- Business models
![[Translate to English:] Ein professionelles Studio mit vielen Kameras](/fileadmin/_processed_/b/9/csm_labor_medienzentrum_537e5bf201.jpg)
Topics and fields of application research, teaching, transfer
The current fields of work of the laboratory include the following topics:
- Development of innovative presentation formats for online and mobile (current focus: economic and financial topics for Generation Z)
- Database of digital tools for the creation of target group-specific content Online
- Postgraduate studies and e-learning in various fields, including mobile reporting, business, financial and consumer journalism
- National and international exchange of relevant research results
Specific laboratory equipment and facilities
The media laboratory has a newsroom, a recording studio including a connected control room and two post-production rooms. The rooms are multifunctional and equipped with modern technology. In addition to the multifunctional use, the focus of the planning was also on the simple operability of the equipment, which resulted, among other things, in an LED wall. Professional audio and video recordings can be realised and post-processed in the media laboratory.
