Lara Reitenbach
Study Programmes: International Corporate Communication and Media Management (MA)/ Business Administration (BA) at DHBW
Employer: Husqvarna Group, Gardena Division
Position: MarTech Project Specialist
For what reasons did you decide to study at HNU?
I decided to study at HNU because it offers the ICCMM degree programme. The practice-oriented degree programme inspires me, especially because of the numerous projects in cooperation with companies. Many modules are taught, which offer great added value for companies, but also for oneself. In addition, the timetable allowed me to work on the side.
What tips would you give to students of your study programme?
Be open-minded and definitely participate in volunteer projects. You can learn a lot and expand your network.
What is your advice to all graduates who are looking for their first job?
In addition to applying for advertised positions, I recommend sending speculative applications to companies. Updating your own LinkedIn profile can also have a positive effect.
Please describe your daily work routine. What projects do you work on and what tasks do you particularly appreciate?
I am currently working in a large project team on a website relaunch. Many systems have to be integrated and requirements from different departments have to be defined and developed. I am in close contact with agencies, our IT department and other departments such as Sales. I particularly appreciate the cooperation with my colleagues and the opportunity to apply various agile methods.
How would you complete the following sentence?
HNU... "is a modern university that convinces with its practical relevance and modules. You can discover, develop and apply a lot of new things here."
