Students on the English-language Strategic International Corporate Communication course taught by Prof Dr Julia Kormann and Prof Dr Wilke Hammerschmidt worked on this project throughout the winter semester. At the beginning of the semester, Irina Wittmann, Teamlead Customer Experience at Beurer, presented the initial situation and the task to the students. During the semester, there were repeated exchanges with the Beurer team, including a company visit in December 2024. The students then developed concepts and approaches for change communication for the project. On 16 January 2025, they presented the results to Prof. Dr Julia Kormann and Prof. Dr Wilke Hammerschmidt as well as Irina Wittmann and HNU alumnus Arthur Sipple from Beurer.
Prof. Dr Wilke Hammerschmidt is pleased with the good project results and summarises: "The feedback from the students has been consistently positive so far, because it is of course much more motivating to work on a real practical project than to go through everything using fictitious examples."
Contact persons
Prof Dr Wilke Hammerschmidt
