In addition to Prof Dr Thomas Wunder, Sophia Rödiger, Chief Marketing Officer DACH at 1KOMMA5° and Dr. Wolfgang Gründinger, Chief Evangelist at Enpal, also took part in the discussion in front of a packed audience.
Conclusion of the discussion
The participants in the talk agreed that new approaches to strategic thinking and action are needed so that corporates and start-ups can work together to advance the economy, environment and society. Prof Dr Thomas Wunder explained: "Business is like a medicine that works for people but has side effects - for our planet. We need alternative treatment methods and holistic medicine or sustainable business models."
Strategy and sustainability toolbox
The book "Toolbox Strategy and Sustainability (opens in a new window)" by the Professor of Corporate Management at HNU sharpens situational awareness and provides strategic approaches and management methods for linking economic, ecological and social value creation. It presents a selection of proven, further developed and new strategy tools that form a logical overall context: Sustainable strategies are formulated on the basis of developments in the environment, concretised via new business models and implemented as part of the transformation.
About the Frankfurt Book Fair
The 76th Frankfurt Book Fair took place from 16 to 20 October, attracting a total of 230,000 visitors from 153 different countries over the five days.
