HNU CON­NECT

Welcome: 
Prof. Dr. Julia Kormann, Vice President of Neu-Ulm University of Applied Sciences
Thomas Scheer, President of the Marketing Club Ulm / Neu-Ulm

Moderation: 
Prof. Andrea Kimpflinger, Neu-Ulm University of Applied Sciences, Head of Information Management and Corporate Communications, Head of Competence Center Corporate Communications

Immerse yourself in the fascinating world of communication in times of digital change. Find out how artificial intelligence and the human brain are changing the way we interact with each other and how companies can break new ground with disruptive communication strategies. Be inspired by innovative ideas and practical approaches that will help you to communicate authentically and transparently, even in uncertain times. 

Prof. Dr. Ulrich Bihler, Neu-Ulm University of Applied Sciences, lecturer at the Faculty of Information Management (IM); Honorary Professor of Communication Science at the University of Hohenheim

Prof. Dr. Wilke Hammerschmidt, Neu-Ulm University of Applied Sciences, Professor of PR and Marketing Communication, Head of the Corporate Communications Competence Center

Moderation:
Prof. Andrea Kimpflinger, Neu-Ulm University of Applied Sciences

The importance of internal communication for companies will continue to increase in the future, driven by several key factors that are profoundly changing the world of work. Internal communication is a decisive factor for the success of companies. It supports operational efficiency and adaptability, the corporate culture that will become central in the future, fostering engagement, loyalty and innovation. In a world characterized by rapid change and uncertainty, internal communication contributes to a company's ability to effectively reach and engage its employees. 

Kerstin Glanzer, BEURER GmbH, Head of Marketing

Moderation:
Prof. Andrea Kimpflinger, Neu-Ulm University of Applied Sciences

Take the opportunity to make new contacts and expand your network.

Would you like to take your visibility and that of your company to the next level? Position yourself as an attractive player on the job market? Exploit the full potential of Linkedln as a (business) communication tool? Then this how-to workshop is just right for you! Strategic branding and personal branding on Linkedln open up unique opportunities for you: Position yourself as a trusted player, make valuable business contacts and attract qualified talent. This workshop will provide you with Linkedln tips that you can implement immediately and the latest algorithm updates. In addition, tools and strategies will be presented to optimize your positioning and successfully achieve your (business) communication goals. 

Sarah Janina Dietenberger, Personal Brand & Social Media Manager, LinkedIn Consultant & Ghostwriter      

Moderation:
Prof. Dr. Wilke Hammerschmidt, Neu-Ulm University of Applied Sciences

We live in times of complexity and uncertainty, in which proven work and value creation processes of commercial enterprises and other organizations are undergoing fundamental transformations. These are times in which trust as the most important resource for reducing complexity and as the basis for orientation and meaning (Niklas Luhmann) is coming under pressure. However, for change to succeed, good stakeholder relationships must be stabilized, both internally and externally. And organizational communication plays a key role both internally and externally. The tasks of top and middle management will be explained using practical examples. The aim is to show that management communication in times of change cannot be reduced to the communication of objectives and strategic challenges by the executive floor alone.

Ralf Langen, owner of cc:langen gmbh and managementgarage.com      

Moderation:
Prof. Andrea Kimpflinger, Neu-Ulm University of Applied Sciences

Take the opportunity to make new contacts and expand your network.

Artificial intelligence (AI) offers many advantages for SMEs in marketing and corporate communications. It can serve as a catalyst for innovative marketing and effective communication. AI enables companies to understand and reach their customers at a deeper level, optimize processes and respond to changes in the market faster and in a more informed way. AI can analyze large amounts of data: This includes identifying communication trends, optimizing marketing campaigns through predictive analytics and measuring the effectiveness of communication strategies. Such insights enable companies to continuously improve their communication.    

Dr. Michael Schmidtke, Vice President Content Flow & Digital Channels, Bosch        

Moderation:
Prof. Dr. Ulrich Bihler, Neu-Ulm University of Applied Sciences

Following the keynote, you can look forward to a moderated expert panel discussion on this topic. The focus will not be on theoretical perspectives, but on practical applications. You can look forward to in-depth insights into practical aspects of corporate and marketing communication. Panel participants are interesting experts from the business world who can share their own experience of the opportunities and challenges that artificial intelligence presents for SMEs.

Experts:
Dr. Michael Schmidtke, Bosch, Vice President Content Flow & Digital Channels
Marc Fuchs, SWU Stadtwerke Ulm/Neu-Ulm GmbH, Head of Marketing and Communication
and other

Moderation:
Prof. Andrea Kimpflinger, Neu-Ulm University of Applied Sciences
Thomas Scheer, Marketing Club Ulm / Neu-Ulm

After the official part of the event, we cordially invite you to exchange ideas, make contacts and enjoy the evening in a relaxed atmosphere.