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HNU students develop creative communication strategies for Ulm Minster

10.07.2024, Study:

Building together on the cathedral: In the "Communication Project" module, 35 students from the Information Management and Corporate Communication (IMUK) course at Neu-Ulm University of Applied Sciences (HNU) developed concepts for the communication support of the renovation work on Ulm Minster over the entire summer semester of 2024.
 

At the invitation of Ulm Minster master builder Dr. Heidi Vormann and city dean Dr. Thorsten Krannich, fifth-semester students led by Prof. Dr. Markus Caspers developed strategies for communicating the construction work on Ulm Minster. The occasion for this was not only the 650th anniversary of the Gothic cathedral. In particular, the upcoming repairs to the vault in the nave, which are planned to take several years, require accompanying communication measures.

Creative coating for the Ulm landmark


In five teams, the students worked out how the cathedral can become an artistically inspiring and historically and culturally informative meeting place. They presented their results on July 1, 2024 to representatives of the Münsterbauhütte, the cathedral parish, the Protestant city deanery, the city of Ulm and the local press.  The project ideas include an artistic cladding of the central scaffolding and the temporary addition of a light and sound installation to the sacred building under the motto "Divine Echoes". Another team developed an idea for the placement of a mobile information kiosk on the market square to provide information about the renovation work. Another group designed a so-called "thought corridor" around the cordoned-off part of the nave. This semi-transparent wall of information and ideas is intended to reflect on the history of the cathedral and encourage visitors to reflect on it with historical comparisons

Project supervisor Prof. Dr. Markus Caspers is delighted with the cooperation: "A project of this scope and with these perspectives is not often offered to a university. I am enthusiastic about the project ideas and would be delighted if our work could contribute to the transformation of Ulm Minster into an experience space."

Contact

Professor Dr. Markus Caspers

Professor Dr. Markus Caspers

Academic Advisor for Information Management and Corporate Communications (BA)

Head of the Competence Center Corporate Communications

Academic Advisor for Communication and Design for Sustainability (MA)

Phone: +49 731 /9762-1513

Location: Main Building A, A.1.51

To profile of Professor Dr. Markus Caspers