The students were given an insight into the consumer optics segment and in particular into Still Picture Products. In addition to an exciting presentation of the product range, Ms Walter and Mr Pados also brought along some illustrative objects which made the product world even more tangible for the students. The task of the case studies deals with the customer journey of ambitious hobby photographers and professional photographers in the field of Zeiss Camera Lenses.
We wish the students every success until the presentations in January and would like to thank Ms Walter and Mr Pados for their convincing presentation!
