In the context of the concept seminar in the main focus Strategic Market and Sales Management of Prof. Kracklauer, the students are allowed to identify new customer groups for the system formwork DUO and subsequently develop a sales concept.
At the beginning there was an informative introduction to the segment of system formwork, which is partly unknown to many students. Afterwards, the students experienced various formwork systems up close in the company's own showroom. After this informative insight, the concrete task was handed over, which the students will devote themselves to intensively over the next six weeks.
We would like to thank Mr Rübel, Mr Sommer and Mr Meißner for the great company and product presentation and wish the students every success in working out their results.
