Last Friday, the eight groups of students from the bachelor's programme were given their briefing by Prof. Kracklauer at Bosch Thermotechnik in Wernau. The aim of the concept seminar is to develop sales strategies for the sale of digital services. Mr Koukal, Mr Neudel and Mrs Rogg are looking forward to innovative, fresh and convincing concepts. The students apply the knowledge they have acquired in the course in a real-life situation and are intensively coached by Prof. Kracklauer and Ms Schill during this time.
Many thanks go to Mr Friedhelm Traut, Vice President International Sales & Sales Excellence at Bosch Thermotechnik, for the lively company and product presentation in the forum at the Wernau location.
