"Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategic execution." (Robert S. Kaplan)
Master of Advanced Management, 3. Semester
The task was to develop a marketing concept for the Bachelor of Business Administration at the Neu-Ulm University of Applied Sciences. The four groups of students worked out the main topics "benefit expectations", "performance promise", "competitive analysis" and "touchpoint management".
As a basis for the creation of the tailor-made concept, extensive qualitative and quantitative market research data was collected in recent weeks. The students worked on the project with great commitment. Prof. Wilhelm and Prof. Kunze, representing the HNU internal working group, accompanied the project and the final presentation in the past weeks.
