Design Talk Vol. 9 on the topic of “Artificial Identity: Brand work in the age of AI” with Tanja Freudenthaler and Matthias Weißenböck
Based on the typical brand development process at the design and branding agency Strichpunkt, we show the limits and potential of artificial intelligence in relation to branding. We answer the question of how brands need to be set up today so that they are ready for the future and show how AI is changing the work on brands. We will provide insights into SP Modular Design, the agency's branding processes, from the workshop to implementation, tools and methods. Using concrete examples, the speakers will present their solutions for innovative brand management and show which topics they are currently experimenting with.
About Tanja Freudenthaler
Tanja is Creative Director and Unit Lead. Together with her colleague Fabian, she is responsible for a team of over 30 people and clients such as Audi AG, Volocopter, DFB, Trumpf and Deutsche Bahn. With her experience in branding and employer branding processes from Swabian SMEs to global companies, from corporations to start-ups, she can provide a comprehensive insight into the topic of brand.
About Matthias Weißenböck
As Senior Art Director, Matthias accompanies complex brand processes for clients of various industries and sizes (e.g. Audi, Almdudler, Commerzbank) - from the initial idea to the final implementation. As a creative, he stands for design with a system: simple, flexible and interactive. He is particularly interested in the influence of artificial intelligence on brand management, the brand experience and the creative process.
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