200 participants from 30 countries gathered in the Greek capital to discuss more than 120 presentations in the field of innovation management from industry and research.
Diverse perspectives on innovation: the contributions of HNU researchers
At the beginning of the conference, HNU Professor Dr. Daniel Schallmo chaired the Hot Topic Discussion under the topic "Connecting Digitalization and Sustainability - what are perspectives, examples and possibilities?", in which international researchers actively participated. Schallmo also presented the paper "Teaching Holistic Digitisation in Higher Education: Integrated Didactic Concept", which was co-authored with Christopher Williams and deals with the teaching of holistic digitisation.
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A Holistic Approach to Digitalization is important in most areas of society today, and thus also in higher education. Holistic digitization consists of digital strategy, digital transformation, digital implementation and digital maturity. In terms of students' future skills, competencies such as dealing with complex challenges, critical thinking and problem solving, creativity, communication and collaboration are essential. In addition, students' practical skills are increasingly relevant for companies. In this paper, we present an integrated didactic approach based on action learning that involves several steps. Our research is based on our previous work on holistic digitization. We also present an example of a module with a theoretical basis, an example, the task and the results generated by the application. The paper outlines an appropriate research methodology to advance this research area. The findings are relevant to instructors and trainers. This addresses an existing research gap related to the application of holistic digitization in higher education.
Prof. Dr. Anastasios Sepetis, Assistant Professor at the University of West Attica, presented the paper "Sustainable Finance and the Digital Transformation in the Healthcare system", which he co-authored with Prof. Dr. Daniel Schallmo. Under the topic of sustainable finance, the paper addressed possible measures and strategies for the sustainability and resilience of the healthcare sector.
Read more about "Sustainable Finance and the Digital Transformation in the Healthcare System":
The Current Global Financial Crisis, the COVID-19 Pandemic, Rising Socioeconomic Inequalities, and the Negative Impacts of Greenhouse Gas Emissions Causing Climate Change have become issues of growing concern. Companies around the world have responded to these new sustainable finance challenges by integrating environmental, social and corporate governance (ESG) factors and digital transformation into their innovative business strategies. The healthcare sector accounts for a large portion of the global economy (approximately 10% of global economic output) and employs a large number of workers. Therefore, it is imperative to be efficient, effective, resilient, and sustainable in the face of significant challenges and risks, while providing sustainable development and digital transformation goals to healthcare users with limited government resources. In this paper, we explore the role, importance, and correlation of ESG factors and digital transformation for sustainable financing of healthcare systems, and present a set of proposed measures and strategies for sustainability and resilience of the healthcare sector.
Tal Berman's presentation was also based on a paper co-authored with Prof. Dr. Daniel Schallmo: "Digital Transformation of Business Models: The Case of Israeli HealthTech" outlines solutions for the Israeli HealthTech start-up industry.
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The extraordinary developments in digital technologies have made some of the old theories obsolete; therefore, there is a need to study digital transformation through a holistic lens and within different industries and countries. Therefore, we presented the case of digital transformation of business models as it is taking shape in the Israeli healthcare industry. We conducted 10 semi-structured expert interviews and supplemented them with digital archival data for triangulation. External (e.g., labor shortages) and internal (e.g., low digital skills) challenges have highlighted the need for digital transformation of healthcare business models. Therefore, we present these challenges and the potential value creation in the industry. We also show how Israeli HealthTech startups are solving the challenges and creating value in the process. In this way, we contribute to the literature on business model innovation and digital transformation. Specific to healthcare, we show how value-based healthcare is taking place in practice.
Vanessa Miller presented the paper "Identifying Roles in Innovative Teams: Validating the Archetypical Personality Test", which she wrote with Prof. Dr. Jens Pätzmann, Vered Holzmann and Prof. Dr. Daniel Schallmo. Her paper focuses on the potential of archetypal personality tests for innovative teams.
Read more about "Identifying Roles in Innovative Teams: Validating the Archetypical Personality Test":
For innovation to thrive, diverse personalities must work effectively together in teams. Personality tests are a popular method for improving mutual understanding in teamwork. Jungian archetype theory allows team members to uncover unconsciously assumed social roles. This paper proposes an archetypal personality test as a tool for uncovering archetypal roles in innovative teams. A quantitative approach is used to confirm the content validity of the test items. A survey with n1 = 88 and n2 = 100 German-speaking participants was conducted in January and February 2021. The correspondence between the test items and the archetypes with the corresponding motives was checked. In the first survey, four of the original statements were not confirmed. These original statements were reformulated and confirmed in a second and third survey. The result of this research is thus an archetypal personality test whose content validity was confirmed for all 84 statements and which is suitable for use in innovative teams.
The paper "Startup Ecosystems: An Approach for Analysis and Success Factors," co-authored with Prof. Dr. Daniel Schallmo, presented by Verena Mattes and Sarah Leible, is about an integrative approach to startup ecosystem research.
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Startup Ecosystems are currently insufficiently explored in research. To fill this gap, this paper analyzes startup ecosystems and determines their components based on success factors for startups. Methodologically, an exploratory approach is adopted, resulting in a morphological box. The morphological box is filled with two different methods: Literature research and expert interviews in the form of semi-structured interviews. Then, the results of the different methods are integrated in an approach that combines theory and practice. As a result, this morphological box maps the success factors that are important for a start-up ecosystem. This can be a suitable basis for further research in the field of start-up ecosystems.
Stephanie Jordan and Prof. Dr. Alexander Kracklauer presented their paper "Impact of Sustainable Claims on the Decision to Purchase Cosmetic-Products", co-authored with Noemi Funke and Prof. Dr. Daniel Schallmo, which examines the relevance of sustainability attributes in the cosmetics industry.
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Sustainability is seen as an innovation driver in the cosmetics industry (Seo and Scammon, 2017, p. 358). However, the specific attributes and marketing slogans that influence cosmetic product purchase decisions are still unknown. This paper presents an experimental study using moist nail polish remover pads as an example. The influence of sustainability claims such as "100% organic cotton pad", "microplastic-free", "vegan" and " container partly made of recycled materials" on purchase decisions compared to important product aspects such as container size and fragrance is investigated. Choice-based conjoint analysis aims to determine the relevance of sustainability attributes for cosmetics. This study confirms the hypothesis of previous studies that consumers place a high priority on sustainability attributes and are willing to switch to more sustainable products for the same price. A new finding from the current study is that the claim "microplastic free" contributes most to consumers' likelihood to purchase. This finding could be used for future product management and customer communication to create new purchase incentives.
About ISPIM:
ISPIM, the International Society for Professional Innovation Management, is made up of members from research, industry, consulting and the public sector who all share a passion for innovation management. It is driven by the question of how to successfully create new products, processes and services from ideas to promote economic growth and well-being. ISPIM was founded in Norway in 1983 and is the oldest, largest and most active international innovation network.
