Professor Dr. Antje Wild
Professorin für das Gebiet „Entrepreneurship and Project Management
Publications
- Heß, Nicole J. and Rapp, Verena and Schwaiger, Manfred and Niemann, Antje (2019) Track Me If You Can – A Nuanced Perspective on Consumers’ Assessment and Data Disclosure Behavior for Personalized Insurance Tariffs. (opens in a new window) In: 28th Annual Frontiers in Service Conference “Sharing Economy, Platforms and New Technologies“, July, 18-21, 2019, Singapore, SG.
- Heß, Nicole J. and Rapp, Verena and Schwaiger, Manfred and Niemann, Antje (2019) Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior. (opens in a new window) In: (Proceedings of the) 2019 Winter AMA Conference "Understanding Complexity, Transforming the Marketplace", February, 22-24, 2019, Austin, TX, USA, SM-29. ISBN 9781510885615
- Niemann, Antje and Schwaiger, Manfred and Heß, Nicole J. (2018) Customers’ Expectations of Fair Data Collection and Usage – A Mixed Method Approach. (opens in a new window) In: (Proceedings of the) Global Marketing Conference ; Vol. 7, July, 2018, Tokyo, JPN, p. 1546.
- Niemann, Antje and Schwaiger, Manfred
(2018)
Einflussfaktoren auf die Weitergabe persönlicher Daten im Versicherungskontext – Eine Untersuchung am Beispiel von Pay-how-you-drive-Tarife. (opens in a new window)
In:
Digital Insurance - Strategien, Geschäftsmodelle, Daten / Beenken, Matthias u.a. (Hrsg.).
Frankfut: Frankfurt School Verlag, pp. 595-624.
ISBN 9783956471285
location and availability in the library - Niemann, Antje and Schwaiger, Manfred (2016) Consumers’ Expectations of Fair Data Collection and Usage – A Mixed Method Analysis. (opens in a new window) In: (Proceedings of the) 49th Hawaii International Conference on System Sciences (HICSS), January, 5-8, 2016, Koloa, HI, USA, pp. 3646-3655. ISBN 9780769556703
- Niemann, Antje and Rapp, Verena (2016) Private health data disclosure – a repeated scenario design to investigate the willingness to provide data access to insurance companies. (opens in a new window) In: (Proceedings of the) Global Marketing Conference, July, 21-25, 2016, Hongkong, CHN, pp. 97-98.
- Zimmermann, Lorenz and Niemann, Antje (2016) Using Virtual Stock Markets as a Research Tool – Insights from Marketing and Management Science. (opens in a new window) In: Encyclopedia of E-Commerce Development, Implementation, and Management / Lee, In (Ed.). Hershey: IGI Global, pp. 1130-1138. ISBN 9781466697874
- Hausmann, Maximilian and Niemann, Antje (2015) What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions. (opens in a new window) In: (Proceedings of the) AMA Summer Educators' Conference 2015 "Improving Business Practice Through Marketing Insight", August, 14-16, 2015, Chicago, IL, USA, pp. 371-372. ISBN 9781510815865
- Hausmann, Maximilian and Niemann, Antje (2014) Perceived Justice and Online Complaints - An Analysis of Third-Party Reactions. (opens in a new window) In: (Proceedings of the) Global Marketing Conference "Integration through corporate trade and FDI strategies: The Asean example", July 15-18, 2014, Singapore, SG, p. 126.
