This year the EMPLOYER BRAND MANAGER will be awarded for the first time.
The EMPLOYER BRAND MANAGER AWARD honours marketers and inspiring people who, as individuals or in teams, have made groundbreaking and great achievements in the field of employer branding. We focus on the originality, unique suggestions and ideas of the award winners and ensure visibility of their achievements. The scientific and practical jury, consisting of Prof. Dr. Alexander H. Kracklauer (HNU), Prof. Dr. Sascha G. Fabian (HNU), Prof. Dr. Rupert Bardens (HNU), Oliver Stipar (IHK) and Denisa Schill (HNU), awarded Fritz Stiefel Industrie-Vertretung GmbH and HENSOLDT Sensors GmbH in the category EMPLOYER BRAND MANAGER 2018/2019.
Fritz Stiefel Industrie-Vertretung GmbH stands for a medium-sized family business with a value-oriented corporate culture in which people are at the centre of attention. The marketing figure "Mr. Boot" is illustrated like a comic, but clearly recognisable as a human being - with a full beard and tattoos. The marketing figure has an internal and external effect: employees identify with "Mr. Boot" and the company values are authentically communicated to the outside world. Congratulations to the new employee "Mr. Boot".
With the "Student Pioneer Club", HENSOLDT Sensors GmbH draws attention to itself among young up-and-coming specialists and managers. In this way, HENSOLDT binds highly motivated and high-performing students to itself at an early stage and for the long term. Inspiration and motivation are the focus when the "Student Pioneer Club" is concerned with the personal development of young people. The mix of information events at HENSOLDT and support for individual personality development prepares students for their professional future in the best possible way. We wish HENSOLDT continued success with the concept.
