Professors Kracklauer and Fabian, together with Mr. Kenntner (Head of Personnel), organised the kick-off today. The aim is to develop employer branding concepts for target groups from the scientific and non-scientific sectors. The aim is to identify sales channels to 'sell' the university as an employer and to successfully acquire qualified employees.
We are looking forward to the final presentations in January with the President Prof. Feser.
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Employer branding concepts for the HNU
In the coming weeks, students from the "Master of Advanced Management" and "Master International Corporate Communication and Media Management" programmes will be dealing with Neu-Ulm University of Applied Sciences as an employer.
