After the welcoming address, the students were given an insight into the developments of important products and technologies from the world of optics at Zeiss. Around 1,000 fascinating exhibits could be explored in the museum. One highlight was the approximately 10-minute image film in the planetarium. After the first insights, the master students received their briefing with the tasks for the concept seminar. In the coming weeks, the aim is to collect market research data for the countries DACH, UK, USA and China, define target groups and develop sales strategies for a future-oriented development in the field of virtual reality. Until the presentations in May, we wish the students every success and would like to thank Ms Walter and her colleagues for their time in Oberkochen.
