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Professor Dr. Daniel Schallmo

Professor für Digitale Transformation und Entrepreneurship

Studiengangleitung Master Digitale Transformation und Global Entrepreneurship

Leiter des Instituts für Entrepreneurship, Innovation und Nachhaltigkeit

Mitglied des Instituts für Digitale Transformation

Phone: 0731/9762-1531

Location: Edisonallee 1, E1.1.02

Address:
Hochschule Neu-Ulm
Wileystraße 1
89231 Neu-Ulm
Daniel Schallmo

Courses

International Strategic Management (course in English)

  • Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives. Strategic management is a continuous process of strategic analysis, strategy creation, implementation and monitoring, used by organizations with the purpose to achieve and maintain a competitive advantage

Virtual Startup Boot Camp (course in English)

  • This course enables students to gain new insights, to apply tools, to work in teams and to transfer their knowledge into practice. We will apply Design Thinking and Business Model Innovation as methods. The didactic concept includes: interactive presentation, case studies, group work and application, discussion of results, application of creativity techniques.

Applied Design Thinking – User-oriented design of solutions (course in German)

  • The customer-oriented development of products and services is an important factor for the success of companies, as erroneous developments and flops can be avoided. It is also necessary to inspire customers and to bind them to the company in the long term with suitable products and services. The lecture offers you the opportunity to get to know and apply Design Thinking. Here, the needs of customers are taken up and implemented by means of a structured process in the form of prototypes. Design Thinking can be applied to both end customers and business customers.

Seminar on Business Information Systems (course in German)

  • The seminar on business informatics in the main study period offers the opportunity to take up current scientific questions and to discuss them through scientific work. Typical topics include digital maturity, digital strategy, digital transformation of business models and digital implementation.

Management tools in business and IT (course in German)

  • Students should be able to understand and apply the process model for management instruments in business and IT with its phases and their objectives, activities, input and results. Students should be enabled to design a management instrument for a case. They should be able to reflect on the results independently.

Method of Business Model Innovation (course in German)

  • Companies are constantly being forced to differentiate themselves from their competitors as a result of the increasing homogeneity and transparency of products and services. In addition, stagnating or shrinking markets and increasingly intense competition lead to increasing price pressure. Frequently used means of differentiation are product, service and process innovation, which can, however, in many cases be quickly imitated. In recent years, business model innovation has instead become the focus of theory and practice.

Digital transformation of business models (course in German)

  • Some companies are already using digital transformation to gain a competitive advantage. Customer requirements can be better met, throughput times reduced and costs saved. In addition to production processes, digital transformation also refers to changes in products, services, internal processes and cross-company value chains.

Business Analytics (course in German)

  • Business Analytics comprises the main trend fields/drivers of digital transformation and the central pillars of data-driven companies. Participants learn the basics of a modern IT infrastructure and can gain in-depth experience in the implementation of deep learning algorithms by means of selected examples. They will be able to analyse existing planning processes with regard to inefficiencies in data/process consistency and to match identified potentials with the currently prevailing technological possibilities. Furthermore, the participants will know the basic procedure for analysis, conception and implementation of digital planning assistants.

Information Visualization (course in English)

  • Participants are made aware of the topic of information visualization and understand what information visualization management can look like and how they themselves can become experts. Participants know how the approach for information visualization is applied for a real company. 

Vita

Dr. Daniel Schallmo is an economist, lecturer and author of numerous publications. He is Professor for Digital Transformation and Entrepreneurship at Neu-Ulm University of Applied Sciences, Director of the Institute for Entrepreneurship and member of the Institute for Digital Transformation. Previously he was professor at the Technical University of Ulm. 

His work and research focus in the context of digitisation is: measuring digital maturity, developing digital strategies, digital transformation of business models and implementing digital initiatives. This includes, for example, leadership in the digital age, technologies and the design of organisations. 

Daniel Schallmo has several years of practical experience gained in companies in the manufacturing industry, trade, media, management consultancy and construction. He is a lecturer in management education as well as in bachelor and master programmes in the fields of design thinking, strategy, business model, process and innovation management and digital transformation and was a visiting professor at the German University in Cairo, Egypt. His methods, in particular the innovation of business models, have been presented more than 200 times and to more than 10,000 participants; this includes conference participation and lectures (> 100).

Daniel Schallmo is editor of the Springer series of reference books with a focus on "Business Model Innovation". He is the author of numerous publications (books and articles; in total > 50) and a member of research associations (including the Academy of Marketing Science, American Marketing Association, European Marketing Academy). He is also a reviewer for scientific journals and research societies (e.g. Journal of Strategic Marketing, Business Process Management Journal, European Academy of Management, European Marketing Academy). He is a member of the Scientific Advisory Board of the International Society for Professional Innovation Management (ISPIM) and a member of the Editorial Board of the Journal of Investment and Management (JIM).

Publications

Books
2024
2023
2021
2020
2019
2018
2017
2016
2015
2014
2013
2003
Journal Publications
2024
2023
2022
2020
2019
2018
2017
2016
2012
2009
Conferences and Workshops
2023
2022
2021
2020
2019
2018
2017
2013
2012
2011
2010
Book Section
2020
2019
2017
2016
2015
2012
2008
Thesis
2012
Conference presentations, keynotes and other
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009

Interviews & short articles

  • Schallmo, D. (2018): " Jedes Geschäftsmodell muss sich noch fünfmal drehen", Interview, return-magazin, Springer, Wiesbaden, October 2018, pp. 66-68.
  • Schallmo, D. (2018): Combining engineering and "einfach mal machen" would be ideal, Interview, high potential, Munich, October-December 2018, pp. 26-27
  • Schallmo, D. (2018): "So gelingt die digitale Transformation im Mittelstand – Ein praxisorientierter Ansatz mit fünf Schritten", Chefsachen, Eschborn, RKW, 1/2018, pp. 13-15, www.rkw-kompetenzzentrum.de/innovation/chefsachen/so-gelingt-die-digitale-transformation-im-mittelstand/
  • Schallmo, D., Mayer, J. (2018): "Roadmap für die digitale Transformation", Service Today, Waltrop, 01/2018, pp. 13-14
  • Schallmo, D., Werhahn, S. (2016): "Das eigene Geschäftsmodell analysieren", Wirtschaftsforum, FKM Verlag, Karlsruhe, July 2016, p. 29

Presentations & conference participation

2020

  • Presentation of research results: "Crisis-Driven Business Model Innovation - Decision-Making Under Stress" as part of the ISPIM conference (07.12.2020). 
  • Online lecture: "Digital Leadership: what is really changing and how can leadership succeed in the digital age?" as part of the President Circle (19.10.2020)
  • Online lecture: "Leadership and collaboration in the digital age - or: how do we work in times of Corona?" as part of the MC Ulm/Neu-Ulm (21.07.2020)
  • Online lecture: "Adapting business models in and after the Corona crisis - reacting correctly in crisis situations: How FORDEC can help us make decisions!" As part of the HNU Forum (13.07.2020).
  • Online lecture: "Successfully designing digital business models" as part of DIGIHUB (25.06.2020)
  • Online lecture: "Digital Leadership - Leadership and Collaboration in the Digital Age" as part of the IDT Open Lab at the HNU (24.06.2020)
  • Presentation of research results: "An Integrated Approach for Digital Implementation" in the context of the ISPIM conference (10.06.2020) 
  • Presentation of research results: "Digitalization: A Meta-View on Strategy, Transformation, and Implementation" at the ISPIM Conference (09.06.2020) 

2019

  • Lecture: "Digitalisation and Innovation and in Asset Management" at the VuV Conference in Karlsruhe (15.11.2019)
  • Lecture: "Design Thinking - Method for developing novel solutions" at the Corporative IT Innovaton Space at the HNU (21.10.2019)
  • Lecture: "Stability and resilience of companies in turbulent times" at Kloster Brandenburg / Iller e.V. (07.08.2019)
  • Keynote: "Digital transformation of business models or "go digital or die"" at the Lunch & Learn at Hensoldt GmbH (18.07.2019)
  • Lecture: "Digital Leadership - New demands on leadership! What is really changing?" as part of the working group meeting Collaboration and Communication at the HNU (04.07.2019)
  • Lecture: "Digital Strategy: Approach and Generic Approaches" in the context of the IDT Open Lab at the HNU (03.07.2019) 
  • Presentation of research results: "Digital Strategy: Integrated Approach and Generic Options" at the XXIX Ispim Innovation Conference: " Celebrating Innovation: 500 Years Since daVinci, Florence, Italy, 18.07.2019)
  • Keynote: "Digital Leadership - New Demands on Leadership! What is really changing?" at the DB After-Work Inspiration, Stuttgart (20.05.2019)
  • Keynote: "Digitalisation as a success factor" as part of the MIT - Members' Meeting 10.04.2019)
  • Keynote: "Digital transformation of business models" in the context of the digitalisation workshop of the HWK-Ulm, (04.04.2019)
  • Lecture: "Stability and sustainability of companies in turbulent times" as part of the presentation of an equity fund for stable companies in Ulm (19.03.2019)
  • Lecture: "Design Thinking - Method for developing novel solutions" in the context of the Corporative IT Innovaton Space at the HNU (22.02.2019)

2018

  • Keynote: "Successfully shaping digital business models" at the HWK Ulm, (05.12.2018)
  • Keynote: "Successfully shaping digital transformation of business models" as part of the presentation of an equity fund for innovative companies in Ulm, (13.11.2018)
  • Keynote: "Successfully shaping the digital transformation of business models" as part of the Laupheimer Unternehmerkreis (13.11.2018)
  • Keynote: "Successfully shaping the digital transformation of business models" as part of the 13th Hamburg Forum Interim Management (FIM) "Digitalisation and its impact on interim management" (25.10.2018)
  • Presentation of research results: "Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches" at the XXIX Ispim Innovation Conference: "The Name of The Game", Stockholm, Sweden (17-21.06.2018)
  • Lecture: "Open Innovation Labs - Chance for Companies?!" in the context of Zukunftsstadt Ulm (11.06.2018)
  • Lecture: "Human Leadership in the Digital Age!" as part of the expert dialogue beCeo (17.05.2018)
  • Lecture: "Digital transformation of business models - or: "going digital or die"" as part of the Gründerverbund Ulm, (02.05.2018)
  • Keynote: "Digital transformation of business models: Triggers, examples, procedures, success factors" as part of the Taxgate Academy in Stuttgart, (19.04.2018)
  • Keynote: "Successful leadership in the digital age" as part of the Digital Working Day of Deutsche Bahn in Berlin, (13.04.2018)
  • Lecture: "Open Innovation Labs - Opportunity for Companies?!" at the Ulm Urban Development Association, (10.04.2018).
  • Keynote: "Digital transformation of business models - or: "going digital or die" for Commerzbank AG (28.02.2018)

2017

  • Lecture: "Digital Transformation of Business Models" as part of Zukunftsstadt 2030, Verschwörhaus Ulm (16.11.2017)
  • Lecture: "Digital Transformation of Business Models - or: going digital or die" as part of the VDI lecture series at Ulm University of Applied Sciences (15.11.2017)
  • Lecture: "Digital Transformation of Business Models" as part of the visit of a Japanese delegation in Stuttgart (13.11.2017)
  • Lecture: "Digital Transformation of Business Models - or: going digital or die" in the context of the Vienna Congress "Economy 4.0 and Digitalisation for Business Economists" (06.11.2017)
  • Keynote: "Helping to shape digital change" as part of the BFK Network Day of Deutsche Bahn in Berlin (14.09.2017)
  • Keynote: "Digital transformation of business models - or: going digital or die" at the IHK Region Stuttgart (20.07.2017)
  • Presentation of research results at the XXVIII Ispim Innovation Conference: "Composing the Innovation Symphony", Vienna, Austria (18-21.06.2017)
  • Presentation: "Aus alt mach neu - so gefolgt die Digitale Transformation Ihres Geschäftsmodells" at the Business Breakfast Bodensee of the Wirtschaftsförderung Bodenseekreis (30.05.2017)
  • Lecture: "Design Thinking - user and customer-oriented development of products and services" at the HS-Ulm Research Day (17.03.2017)
  • Lecture: "Digital transformation of business models - or: going digital or die" as part of the symposium "Digitalisation of business models in business-to-business markets - the world is going digital, how can companies benefit?" at the Johannes Keppler University Linz (09.03.2017)
  • Lecture: "Business Model Innovation: Phases, Instruments and Characteristics of a Successful Entrepreneur" at the RYLA Seminar n Ehingen (04.03.2017)
  • Lecture: "Design Thinking" as part of the lecture series of the Aicher-Scholl-Kolleg at the Hochschule für Gestaltung Ulm (02.02.2017)

2016

  • Lecture: "Current trends & operational practice of digital transformation" as part of the regional strategy conference "Strategies for our region in the age of digitalisation" in Ulm (28.11.2016).
  • Lecture: "Digital Transformation of Business Models" in the context of the International Entrepreneurship Education Summit 2016 (IEES) in Stuttgart (25.11.2016).
  • Lecture in the expert forum: "Gründung und Innovation" in the context of the Gründertag Bodensee in Konstanz (17.11.2016).
  • Lecture: "Best Practice Tools: Design Thinking" as part of the Working Group for Innovation Management in Ulm (10.11.2016).
  • Lecture: "Successfully shaping the digital transformation of business models" as part of the Bankers Lounge of the Frankfurt School of Finance & Management, Bankakademie Alumni e.V. in Ulm (03.11.2016).
  • Lecture: "Digital Transformation of Business Models" as part of the visit of the Chinese delegation in Unterhaching (02.11.2016)
  • Keynote: "Digital Transformation of Business Models" in the context of the eXXcellent solutions conference - Where do we go from here? In Adelsried (14.10.2016).
  • Lecture: "Business Model Innovation in Teaching" at the University of Vila Velha, Brazil (02.08.2016).
  • Interview: "Applying Business Model Innovation for the Federal Court of Justice" in Brasilia, Brazil (01.08.2016).
  • Presentation: "Business Model Innovation for Micro and Small Businesses" at SEBRAE in Brasilia, Brazil (01.08.2016).
  • Keynote: "Digital Transformation of Business Models - the Future?" at the company anniversary of TQU-Group in Ulm, Germany (15.07.2016).
  • Lecture: "We have to dare more foundation and start up - Guerilla Business Modeling for personalities " in the context of the "ESF Fachkongress Chancen fördern - Gründungs- und Nachfolgeberatung" in Stuttgart (30.06.2016).
  • Keynote: "Successful Digital Transformation of B2B Business Models " in the context of the workshop "Zeppelin Rental 2025 - rethought" in Fürstenfeldbruck, (17.05.2016)
  • Keynote: "Instigation for Digital Transformation" in the context of the "Zukunftssalon der Unternehmerinnen und Gründerinnen e.V. und der Volksbank Ulm-Biberach" eG in Ulm, (12.05.2016)
  • Lecture: "Using FORDEC to make the right decisions for your business model" as part of the series "Postgraduate studies with bite by the Wirtschaftsjunioren Ulm/Neu-Ulm (04.04.2016).
  • Lecture: "Achieving better company sale prices" Sustainable value enhancement of the company (not only) before the company sale" as part of the "Unternehmertag 2016" in Ulm (03.03.2016).
  • Lecture: "Recognising megatrends and using them to actively shape the future" as part of the "Final Event Future City 2030" in Ulm (24.02.2016).
  • Lecture: "Digital transformation: Is your marketing fit for the future? Trends and examples for your digital strategy" as part of the Marketing Club Ulm/Neu-Ulm (18.01.2016).

2015

  • Seminar: "Training for Lecturers" as part of the programme "Conexao Inova" of the School of International Business and Entrepreneurship in cooperation with the Faculdade da Industria IEL, Curitiba, Brazil (01.-02.12.2015)
  • Lecture: "Success factor digital transformation of business models: Is your company fit for the future?" at the Working Group for Innovation Management in Ulm (22.10.2015).
  • Lecture: "Business model innovation in the context of digitalisation, especially in the business-to-business sector" as part of the research project Human Time Machine 2030 at the University of Linz and the Linz Center of Mechatronics (16.10.2015).
  • Lecture: "Innovation of Business Models in B2B Markets" as part of the symposium "Business Models and Business Development in Business-to-Business Markets" at the University of Linz (12.03.2015).
  • Lecture: "Guerilla Business Modeling - oder - wie eröffnet man mit einer niedrigen Investition und in kurzer Zeit eine Sushi-Bar?" in the context of the business brown bag seminar at the Berlin School of Economics and Law (14.01.2015).

2014

  • Lecture: "The D N A of companies as a success factor: how to successfully counter risks with business model innovation" at the Ravensburg Industry Talks (29.10.2014).
  • Participation in panel discussion "Start up! Die Buchbranche im Aufbruch" at the Frankfurt Book Fair 2014 (10.10.2014).
  • Lecture: "Innovating business models - or - the D N A of companies as a success factor" as part of the Marketing Club Ulm/Neu-Ulm (25.09.2014).
  • Lecture: "Design Thinking" as part of the lecture series of the Aicher-Scholl-Kolleg at the Hochschule für Gestaltung Ulm (05.06.2014).
  • Lecture: "Innovating business models - or - the D N A of companies as a success factor" as part of the annual conference of the ZVEI Cable and Insulated Wire Association in Berlin (04.06.2014).

2013

  • Presentation of research results at the "International Aviation Symposium on Regional Opportunity, Global Sustainability and Innovation in the Aviation Sector" in Cairo, Egypt (26-28.11.2013).
  • Participation in the EU conference: "EU-Egypt Innovation - Research and Innovation for Economic Development" in Cairo, Egypt (09.10.2013).
  • Presentation of research results at the XXIV ISPIM Conference: "Innovating in Global Markets: Challenges for Sustainable Growth" in Helsinki, Finland (16-19.06.2013).

2012

  • Presentation of research results at the 5th ISPIM Innovation Symposium: "Stimulating Innovation: Challenges for Management, Science & Technology" in Seoul, Korea (09.-12.12.2012).
  • Presentation: "Business Models in Emerging Markets - Challenges, Compatibility and Examples" at the WIMA Congress at the University of Ulm (10.11.2012).
  • Seminar: "Method of Business Model Innovation" in the context of the Master Programme "European Business Consulting" at the University of Applied Sciences Munich (14.05.2012).
  • Lecture: "Business Model Innovation: Inspiration or Method?" in the context of the "Forum Innovation of the Technologie Centrum Westbayern" (31.01.2012).

2011

  • Lecture: "Die DNA von Unternehmen als Erfolgsfaktor - Innovation von Geschäftsmodellen" in the context of the "Management-Forum" of the Neu-Ulm University of Applied Sciences (18.11.2011).
  • Lecture: "Innovation of Business Models by means of a Stage-Gate-Process" in the context of the WIMA-Congress 2011 of the University of Ulm (12.11.2011).
  • Presentation of research results at the XXII ISPIM Conference: "Sustainability in Innovation: Innovation Management Challenges" in Hamburg (12.-15.06.2011).
  • Seminar: "Business Model Innovations in the Business-to-Business Area" as part of the diploma programme "IT Business Management" at the University of St. Gallen, Switzerland (14.04.2011).

2010

  • Lecture: "Business Model Innovations in the Business-to-Business Sector" in the framework of the exchange programme of the German University of Cairo (01.11.2010).
  • Presentation of research results at the 3rd ISPIM Innovation Symposium: "Managing the Art of Innovation: Turning Concepts into Reality" in Quebec City, Canada (12-15.12.2010).
  • Presentation of research results at the "Workshop in-Depth and Case Studies in Entrepreneurship and Small Business Management" in Brussels, Belgium (02.-03.12.2010). 

2009

  • Participation in the BPM Conference (Business Process Management) in Ulm (8.-10.09.2009)
  • Participation at the SAS-Forum Germany in Mannheim (16.-17.09.2009)
  • Lecture: "Future of electronic logistics" in the context of the "Ravensburger Industriegespräche" (15.10.2009)

Review activities & memberships

Review activities

Memberships

Member of the scientific advisory board

  • International Society for Professional Innovation Management (ISPIM)

Member of the Editorial Board

  • Journal of Investment and Management (JIM)

Publisher

  • Specialist book series with the focus on: Business Model Innovation at Springer Verlag
  • Within the series with the focus on Business Model Innovation, current scientific approaches are complemented by new findings, e.g. instruments, examples, best practices and studies. This is intended to set a new standard in business practice and management literature. 
  • The readers will thus receive current results from theory and practice on the topic of Business Model Innovation and will be supported in expanding their knowledge and skills and using them in a targeted manner. 

Scientific work

Scientific papers mainly deal with topics in the context of:

Digital strategy
The digital strategy is the holistic orientation of digitisation projects in companies and organisations in order to anticipate and help shape digital change. The medium and long-term goal is to maintain or create competitive advantages.
The digital strategy is developed using a structured approach. Digital technologies and new methods are applied to products, processes or entire business models, thus increasing the digital maturity of a company. The digital strategy has the following components: Vision, mission, strategic goals, strategic success factors, values as well as projects and measures. These components are always considered in the context of digitisation.

Digital transformation of business models
The digital transformation of business models affects individual business model elements, the entire business model, value chains and the networking of different actors in a value network. Digital transformation serves to concretise the digital strategy in business models. It takes place on the basis of a procedure with a sequence of tasks and decisions that are logically and temporally related to each other.

Digital implementation
The digital implementation realises the digital strategy and supports the digital transformation of a business model(s) of companies. The following areas are relevant in the context of digital implementation:

  • Technical implementation: e.g. use of sensor technology, setting up databases, networking of components.
  • Organisation: e.g. defining structures and responsibilities, setting up departments, defining processes.
  • Skills: e.g. IT know-how (hardware, software application/development etc.), use of tools for cooperation, development of skills for management and cooperation, learning methods.
  • Culture: e.g. cultural anchoring in the company, sensitisation of employees, communication within the company, error culture.

Research topics
Analysis and comparison of existing approaches/methods and/or case studies and best practices:

  1. Digital maturity level
  2. Digital strategy
  3. Digital transformation
  4. Digital implementation (technologies/data/systems; e.g. use of sensor technology, building up databases, networking of components.) 
  5. Digital implementation (organisation/processes/methods; e.g. definition of structures and responsibilities, setting up departments, defining processes). 
  6. Digital implementation (skills/resources/competences e.g. IT-know how (hardware, software application/development etc.; use of tools for cooperation, development of competences for leadership and cooperation, learning methods.) 
  7. Digital implementation (culture/communication/change/leadership; e.g. cultural anchoring in the company, sensitisation of employees, communication within the company). 
  8. Digital leadership/culture 
  9. Digital platforms 
  10. Data-driven business models
  11. Entrepreneurship/foundation/start-up 
  12. Digital entrepreneurship 
  13. …

If you are interested in one of the topics listed above, have your own ideas in this context, or would like to write a paper in a company, just contact me.

Research methods

  • Literature Review, Systematic Literature Review
  • Empirische Studien, Interviews, Case Study Research
  • Grounded Theory
  • …

Further information

Links

Ac­cred­it­a­tion and cer­ti­fic­ates

Logo System-Akkreditierung der Stiftung Akkreditierungsrat
Logo of the Accreditation Agency for Study Programmes in the Field of Health and Social Services
Logo of the accreditation agency ACQUIN
Logo of the National Code for the Study of Foreigners (Code of Conduct)
Logo of the HRK Audit
Logo of the Foundation for International Business Administration Accreditation